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20th years of the magazine Sestra
Hejná, Karolína ; Cebe, Jan (advisor) ; Kocourková, Lucie (referee)
The bachelor's thesis "Twenty years of the "Nurse" magazine" deals with the history of Czechoslovak nursing magazines since the early 19th century until the present day. Its attention is focused especially on the "Nurse" magazine, which is (according to Media Project) the most widely read professional health care magazine title at the moment and intended not just for nurses, but also for other non-medical workers in the health care sector. It examines not only the contents and graphic layout of the magazine, but also the personalities of its editors-in-chief and chairwoman of its Editorial Board, and also maps its travels round various publishing houses. There is also a summary of marketing support of the magazine and related projects, as well as a description of its competitors in the Czech magazine market. The thesis presents a qualitative survey, which maps out readers' communities of selected professional periodicals, perception of the quality of contents of various magazines by readers, usability of the information each of them brings in day-to-day health care work, willingness and motivation of health care personnel to publish articles in professional media etc. Its purpose was to determine whether the "Nurse" magazine is indeed a good partner in the lifelong education of non-medical health...
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Comparison of graphical interface of Blesk from 1933 and 2012
Mojžíšová, Marcela ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
This paper "Comparison of Blesk's graphic pages of 1993 and 2012" deals with the analysis of best-selling graphic presentation of the Czech tabloid Blesk. The first part is devoted to general visual characteristics of printed materials. This theoretical framework is important to determine the area under the examination and definition of the key terms which I work with in the practical part. Comparing the visual aspects of Blesk from 1993 and 2012, I selected one week from each or five issues from the daily of one week (Monday - Friday). The subsequent analysis focuses on the overall visual aspect of particular issues (format, size, margins) and the sub-characters used such as a color photograph, the arrangement of the parts with an emphasis on the title page, the title of establishment and the usage of other graphic accessories. After the description of typographic character of each period separately I focus on the chapter. The aim is to compare two files and investigate the changes that have occurred in the course of nineteen years, if there are any. The conclusion is dedicated to my personal impression from the selected material of two years and evaluates the contribution of this work.
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Typography of the monthly maganize žena a móda (1949-1995)
Maňasová, Martina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis "Typography of the monthly magazine Žena a móda (1949-1995)" deals with the graphical appearance of this magazine and describes the changes in its typography. Magazine ran from January 1949 to July 1995, when it was cancelled because of financial difficulties. The aim of this thesis is to divide the years of Žena a móda's existence into periods, depending on its specific graphical appearance. This bachelor thesis outlines the historical context, technical conditions and the influence the Marxism-Leninism had on the graphic design. Moreover, the basic vocabulary of typographical terms is included. The thesis analyses the graphical appearance of the magazine periodically, with the focus on physical qualities, typesetting, typeface, headlines, front pages or advertisement. Furthermore, the graphical appearance of the world's most famous magazines is outlined briefly towards the end of the thesis, as well as the magazine's competition after 1989. The pictures are added to some of the chapters. Keywords Typography, graphic design, fashion, magazine, design, typesetting, typeface, front page, paragraph, headline, illustration, photography
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20th years of the magazine Sestra
Hejná, Karolína ; Cebe, Jan (advisor) ; Kocourková, Lucie (referee)
The bachelor's thesis "Twenty years of the "Nurse" magazine" deals with the history of Czechoslovak nursing magazines since the early 19th century until the present day. Its attention is focused especially on the "Nurse" magazine, which is (according to Media Project) the most widely read professional health care magazine title at the moment and intended not just for nurses, but also for other non-medical workers in the health care sector. It examines not only the contents and graphic layout of the magazine, but also the personalities of its editors-in-chief and chairwoman of its Editorial Board, and also maps its travels round various publishing houses. There is also a summary of marketing support of the magazine and related projects, as well as a description of its competitors in the Czech magazine market. The thesis presents a qualitative survey, which maps out readers' communities of selected professional periodicals, perception of the quality of contents of various magazines by readers, usability of the information each of them brings in day-to-day health care work, willingness and motivation of health care personnel to publish articles in professional media etc. Its purpose was to determine whether the "Nurse" magazine is indeed a good partner in the lifelong education of non-medical health...
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